Internet marketing in the book publishing world

When it comes to marketing and getting sales of you books online you need to have a solid marketing strategy. While you can certainly go the typical route of going on TV and putting up articles on newspapers online is probably the most cost effective now. In the beginning we were looking around for a company with a online marketing team that could help us. Our IT guy told us to look for seo in Irvine California. Apparently he had read an article online that some of the best firms were based out of Irvine. So when we took a look we were quickly overwhelmed with all the companies there. So what we did was we gathered up a list of sites whom appeared to offer all of the services we wanted one day. Then the next day it was a full day of calling around and asking for quotes. If we could show you a graph of dollar amounts you would see a graph going all over the place. While some firms were offering a good price for search engine optimization services. Others weren’t. But with price also came the options you get. One guy was offering to optimize our whole entire site as well as off site (what ever that might be) for a pretty good price. At first he sounded just like the rest of the offers. To be honest I was not impressed at first. But what really helped me go in his direction was that he said he would be able to answer any questions I had. Any time of the day. That was a very big deal to me because I really did not know much about seo. So i knew lots of questions were indeed going to pop up. That and also the fact that he did not sound like he was doing work from his mothers basements. So of the companies did not sounds very professional at all. One guy I talked to over the phone sounded like was at a restaurant. That did not sit very well with me. But when it was all said and done the guy we went with fully optimized our website. We actually noticed a pretty big increase in traffic. Not only that but there were more people buy our products which was really what we wanted in the first place. So all in all its pretty important to make sure your site is performing properly online or else you could be missing out on a pretty big chunk of sales. If your customers don’t know about you they are going to be buying your products and services.

The cloud solves video compatibility problems.

broadcastingAny company that has any sort of mass following might be out there right now looking for something such as transcoding live services from providers that broadcast video over the internet. All companies have very different needs to one size does NOT fit all. For this same reason most companies have you go through a sales team instead of having users automatically sign up via their website. This also ensures that all of their questions and or concerns are answered. This ensures a great user experience.

In the old days of broadcasting before transcoding really hit the scene there would be lots of events where only one quality of the stream was being sent out. They actually called this publishing. Many people forget that broadcasting a stream is another for of publishing to the internet. But anyway, with only one version of the video being sent out lots of pcs with different codecs were not able to view the stream. Everyone would need to have the same software on their pc. This was yet another hurdle they had to overcome. As if slower connections was not a big enough issue already. But now since processing has become so affordable, a server can be started up in the cloud and you instantly have the ability to break down a stream into different versions.

We have come a long way. Share some nostalgia with me: admin@scorchedearthpublishing.com. If you have any questions about streaming services please see this contact info here: https://www.google.com/maps/d/viewer?mid=zlrVAVz2YfIM.kGfseFPH_xqs. They can answer all of your questions.